Episode #84 – How to Unleash the Power of Your Story in Your Business

During this episode Coach Kerry interviews expert Barbara Edie on the power of YOUR story.
Your personal or signature story is one of the most powerful assets you have as an entrepreneur, business owner, organization, or leader.

Why?
Because NO ONE has lived your life, or had your successes (or failures) and no one can SHARE that message like you can. It is UNIQUE to and it sets you apart from anyone else in your field.

As Gary Vaynerchuk, author of Crush It! has said: “Storytelling is the most underrated skill in business.” Authentic, compelling storytelling that touches the audience—or your clients—takes them out of their heads and into their hearts.

That’s what keeps them coming back to you, your business, or your brand.

Tapping into the POWER of STORYTELLING can:

  • Build a deeper CONNECTION with your tribe. They know you’ve “been there.” People connect to your humanity as much as your expertise.
  • Create CREDIBILITY and AUTHENTICITY
  • POSITION you as a leader, expert, innovator
  • Create a KNOW, LIKE, and TRUST factor
  • Make you and your brand or service MEMORABLE. People REMEMBER stories far more than facts and figures.

Barbara Edie is a bestselling author, journalist, and editor who helps entrepreneurs, non-profit organizations, writers, and other professionals tap into the power of storytelling to promote their work, business or mission, as well as connect more deeply with their audiences. 

She is the author of the Amazon bestseller "Sparking Change Around the Globe: 5 Ways to Make Your Difference in the World", and is working on an upcoming book about how to live a soul-inspired life and turn your vision into reality.

Barbara’s writing is also featured in Breakthrough! Inspirational Strategies for an Audaciously Authentic Life with New York Times bestselling authors Janet Bray Attwood, Chris Attwood, and Marci Shimoff, as well as several other international writers.

She also co-authored the best-selling guidebook The Manitoba Book of Everything, and is the former editor of two Canadian magazines: The Cottager and Winnipeg Women/Winnipeg Men.

 

1 Comment

  1. Natalia says:

    Great content.

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